"We hardly need to be reminded that we are living in an age of confusion — a lot of us have traded in our beliefs for bitterness and cynicism or for a heavy package of despair, or even a quivering portion of hysteria. Opinions can be picked up cheap in the market place while such commodities as courage and fortitude and faith are in alarmingly short supply".

"To be persuasive, we must be believable; to be believable we must be credible; to be credible, we must be truthful".

Edward R. Murrow
(father of broadcast journalism)